Emma Grede

This is the episode she’s been building toward since the very beginning of Aspire. She’s doing something she’s never done on this podcast before. She’s taking on your questions about what’s at the heart of the book, including: The core ideas behind her framework for work and life Why this isn’t just a book for someone wanting to start a business What she’d say to the woman who’s been putting herself last for too long The uncomfortable truths she had to face about her own thinking before she could put them on paper for anyone else Then she reads from the book for the first time anywhere, about a moment that completely changed her mindset and became the reason she had to write it. If you’ve felt stuck or scared to go after the next thing, Start With Yourself is for you.

In all that time, they've never talked about where he actually came from, until now. What came next was one of the most honest conversations we've had on the podcast. The hardest story to change is the one you tell yourself. For Rich, it wasn't a lesson, it was survival. He grew up navigating a volatile home on the Upper West Side. With a mother battling addiction and no one to watch him, Rich was left to figure life out on his own. Today he manages Kevin Durant's business empire, has built Boardroom from scratch, and is one of the most respected operators at the intersection of sports, music, and culture. In this conversation, he and Emma get into how chaos became his competitive advantage, what it really takes to build a partnership that lasts, and why legacy means more to him now than money ever did. Rich shares: How growing up around instability shaped his instincts in business. How his ability to navigate chaos made him a better leader. Why notoriety and success aren't the same thing Why the stories you tell yourself matter – and how truth outways comfort. Why making peace with your past changes how you move through the world.